In a society dominated by technology the significance of humans

In a society dominated by technology the significance of humans

The fact that digitalization is altering the landscape of practically every business is not a new development; nonetheless, technology is only the vehicle through which change is occurring. People are now riding in that car, and if you do not have someone to drive and someone to guide, you will not arrive at the destination that you had planned to travel to.

To take this analogy one step further, let us say that the chief executive officer of an organization is the driver, and the rest of the executives in the C-suite are his or her crew. Who is the person who takes on the job of navigator?

You may be shocked to find that the Chief Human Resources Officer (CHRO) is already taking on many aspects of that function in the present day. As a result of the introduction of HR technology and the digitalization of processes in recent years, human resources has transitioned from a merely administrative position to that of a vital strategic partner. To put it another way, regardless of how much information is digitized, people remain the most powerful and essential asset that practically any organization has. It follows that when the data relating to a company’s human capital is comprehensive and of high quality, it may be of critical benefit in strategic planning, innovation, talent recruiting, and retention. This is because the data can be used to make decisions on how to best utilize employees.

The use of human resources as a catalyst for long-term transformation
manicken co-marketing that is notWhen chief human resource officers (CHROs) take the initiative to drive the process of digital transformation, they have the ability to give much more to an organization than just new tools and improved procedures. In this situation, there is a significant possibility of generating long-term value for the company.

Despite the fact that technology has the ability to drastically alter the manner in which an organization operates, concentrating only on the practical aspects of digitalization without also placing an emphasis on effective change management prevents digitalization from reaching its full potential.

When you put the value that digital transformation brings into focus, rather than merely looking at which day-to-day activities will be different, you help the changes remain in place and function for you over the long term. This is because that is what digital transformation is all about. In order for this to take place, businesses need to make a commitment to a thorough change management process, which includes the provision of resources to ensure that the process is carried out successfully.

In the process of moving forward and maintaining a lead over your rivals
The labor market is now seeing a level of competitiveness that has never been seen before, and it is quite probable that this will continue to be the case for the foreseeable future. At this point in time, it is the top prospects who are the ones that need to be impressed by employers, rather than the other way around. There has never been a time when the importance of employer branding and reputation has been higher.

You need to do more than just provide a comprehensive benefits package if you want to achieve the goal of making your company more enticing to potential employees than your rivals. On the contrary, it is the whole of the employee lifecycle that will provide your company with positive evaluations and postings on social media platforms such as Glassdoor and LinkedIn.